Analysis of business Models for Digital Media Content.

According to research conducted by (IFPI 2003) sales volume of traditional distribution channels are declined by 21.3%.

Above statement is pointing out some alarms to the businesses that how to revive their models to stay in the market. Internet has changed the market setup and hence the demands of consumer as well. ITunes of I phone, LION king OF Disney and MEN in Black of Sony exploited their sales and compelling others to recoup their e business models to manage their digital media content.

Main problem is the piracy of digital content of products. Business model is start focusing their consumer to but legitimate product through the use of below means:

§  “pay-per-download” models

§  E business model on flat rate

§  E business model on Commission

After that the best management of digital content is required, through DRM is the best source through which such business would stop buying and selling illegitimate contents. DRM is a type of software of server that stops illegal distribution content.

Other way to stop piracy is through BRM, Business right management. It is a practical concept of securing your content to be pirated.

According to survey people are willing to pay €0.67, €13.92, €6.68, €15, and €0.81 for music per song, DVD per movie, cinema ticket per movie, book and print article consecutively.

Reason people share to use illegal digital content usually are:

Ø  83.3% used because of no costs.

Ø  76.4% are because of possibility of downloading a file to preview the content.

Ø  69.4% are avoiding downloading whole album just for a single song.

Ø  56.9% people think it is convenient.

Ø  55.6% are unwilling to pay in interest in media industry.

To develop market focus should drawn on below basics pointers:

1.      Rights management:

·         Deploy DRM technology.

2.      Consumer based Requirements:

·         Offer of well known digital content

·         Without a huge

·         Number of additional services

· 

use to the number of utilization

·         Too high prices

3.      Economical Requirements

·         Do not integrate the customers

REFERENCES:

·         Amberg, Michael, University of Erlangen-Nuremberg, Lange Gasse 20, 90403 Nuremberg, Germany, amberg@wiso.uni-erlangen.de

·         Schroeder, Manuela, University of Erlangen-Nuremberg, Lange Gasse 20, 90403 Nuremberg,Germany, manuela.schroeder@wiso.uni-erlangen.de